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Published in association with the Bordeaux College of Business, this groundbreaking book applies business pedagogy s powerful learning tool to the unique challenges of wine business management. Within are thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars.
- Sales Rank: #279924 in Books
- Published on: 2014-01-01
- Released on: 2014-01-01
- Original language: English
- Number of items: 1
- Dimensions: 11.00" h x .50" w x 8.50" l, 1.26 pounds
- Binding: Paperback
- 300 pages
About the Author
Editor Pierre Mora is a marketing professor at KEDGE Business School in France. He is the director of marketing courses at the College’s wine and spirits MBA department, a fully accredited MBA program dedicated to the wine and spirits industries, and the head of marketing at the Master Vins et Spiritueux. He is the author of many books on wine business, case studies and formulator of The French Paradox, a wine business game and winner of the European Academic Software Awards.
Most helpful customer reviews
2 of 3 people found the following review helpful.
Very interesting and useful
By Gianluca
Amazing book!! There are lots of different and useful case studies for students and managers. Studying how people solve problems in their winery could help us to do well and to not make the same mistakes.
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